Born in Britain, Justin Sargent now lives in Singapore with his wife Nayana, having worked and lived in many countries around the world including Australia, India, Switzerland and China.
Starting his career with Procter & Gamble, Justin held a wide variety of senior international positions with the marketing research giant Nielsen (which became NielsenIQ) including leading their business and team of around 10,000 employees in Asia Pacific and being responsible for the global commercial strategy of the $4Bn enterprise following the company’s merger with Gfk. Justin now runs his own advisory business, consulting and acting as board advisor to a number of emerging and leading data and consumer goods companies around the world.
An avid travel and experience enthusiast, Justin has always been a big believer that culture is critical, and to get the best out of people then you have to first understand, and then adapt. Justin has long wanted to share his learnings from a culture and leadership perspective with a broader audience, and to bring these learnings to life through real-life anecdotes of encounters, challenges and mishaps he has experienced throughout his career.
Beyond Borders, Beyond Beliefs is that story.
A Bit More About ME
In the Beginning...
In the Beginning...
In the Beginning...
I was born and raised in Birmingham, England where my parents were both teachers, instilling in me the importance of learning from a very young age. Competitive sports were my passion growing up, I loved (and still do love) to win! I feel truly fortunate to have only happy childhood memories where values like humility, kindness and openness were encouraged and celebrated.
First Job
In the Beginning...
In the Beginning...
My first job straight out of University was with Procter & Gamble as a marketing analyst for their Home Care & Cleaning division. P&G was a fantastic place to start my career, putting a high emphasis on learning and experiences. The grounding in marketing that I was given at P&G is something I have leant on time and time again in my career.
Nielsen
In the Beginning...
Travel & Culture
Much of my career to date has been at Nielsen & NielsenIQ, the world's largest information services company. In a succession of senior roles running regions and global strategy for the company, I've worked with and advised many of the world's largest companies, and spoken at a significant number of industry leading events.
Travel & Culture
Travel & Culture
Travel & Culture
I love travelling and have visited over 80 countries, I have had the opportunity to live and work in 6 of them. My 6 years living in India and China were particular standouts - the vibrancy, energy, innovation was astounding to see every day. I know that cultural intelligence is critical to success (especially in Asia) and to getting the best out of people.
Leadership
Travel & Culture
My Advisory
I have led teams of over 10,000 people and managed P&L’s of several hundred million dollars. And I’ve done this all over the world, consistently developing winning strategies, driving growth and making teams better. I am a huge believer that leaders need to be authentic, empathic and bold in their decisions. I try to become a better leader every day.
My Advisory
Travel & Culture
My Advisory
I now run own Advisory business called Justin Sargent Advisory and I work with boards, CEOS, leadership teams and companies that want their businesses and employees to achieve their full potential. Speaking about and promoting cultural intelligence from my real-life experiences is a big part of that.